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How to take the personalization printing to the next level.
The solution is to bring to the light the uniqueness of variable data printing. Through variable data printing, you can engage more customers into more personalization printing solutions of your business.

How’s that? The overview of Variable Data Printing is that a printer uses technology to drive the printing process. Together with a software specialized not only in VDP but for multiple printing on demand jobs, such as artisRIP V.9.1, a printed item can contain variable information without limiting the content and even graphics. This is what makes digital VDP a truly economical solution for your business.

At the same time, VDP ensures individualized production pieces at a high quality automated workflow. Variable Data Printing is a solution that sells itself, solely by the increased ROI in the market place, adding true value and engaging customers in a variety of industries.

What is artisJet VDP (Variable Data Printing) solution?
A solution empowered by artisJet printers and artisRIP V.9.1 software allowing a continuous production for variable data printing onto all the substrates in bigger quantity on demand.

In terms of production, it is about a direct printing technology on any materials including on demand printing, in which elements such as text, graphics, barcodes and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database of external file.

DELIVERING PERSONALIZED VARIABLE DATA ON ALL SUBSTRATES VIA DIGITAL DIRECT PRINTING

Unique features of artisJet VDP printing.
First of all, Variable Data Printing applications can help you expand and add benefits to your business by developing new market products. This is an effective way to attract more customers, a solution that is directly proportional with an increased investment level and a minimum effort for an overall productivity workflow.
Moreover, Variable Data Printing can be used for all products, covering a wide range of materials and products for you to print directly at a fast yet quantity production.

With professionalism in mind, artisJet aims to offer comprehensive VDP printing solution with the capability of total ease of access and functionality. This translates into providing not only printing platforms, but software solutions as well in order to operate the printing applications, with a minimized learning process as a benefit.

To support this idea, artisJet VDP production is empowered by artisRIP V.9.1 software.

How artisJet direct to substrates printers work with the VDP?
Benefiting from the unique feature of direct printing on any substrates with embossed and glossy results in sharp color detailing, artisJet printers have been widely used for products with high additional value in the personalization industry.

Which are the steps we need to follow in order to realize the VDP direct printing?

Let’s take the variable data card printing as an example.

When we print the cards in the same background layout, but with different contents (e.g. business cards, credit cards), the data of the card such as names, photos or coding are different. If you want to complete the output printing of cards with different data by one pass instead of importing it every single time, we need to use the artisJet V.9.1 variable data printing software. This can be done in few simple steps.

A first step is creating an Excel file which will contain all the information required for the VDP cards.

Secondly, benefiting from the artisJet Software, a card template must be created. The card template is determined by each customer’s requirements in terms of size, contents, graphics and design. As for the style layout, the customer could design his own VDP card using the various tools in the artisJet V.9.1 software.

After the template was finished, the next step is to correlate the design with the variable data from the Excel file, software setups and proceed to the printing and other settings.

For detailed printing steps and software setups regarding Variable Data Printing, check artisJet’s VDP card printing solution on tutorial page.

With artisJet VDP printing you can get an attractive solution suitable for direct marketing and branding and a personalized option as well, which is coherent with your customer’s interests, increasing the responsiveness towards the business.

Interested in artisJet’s printing solution for your business? Discover more by sending your inquiries to This email address is being protected from spambots. You need JavaScript enabled to view it. or easily use the contact form on artisJet website.

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